Our journey began exactly where all good stories do. It started between two businessmen in 2006. Jannie Breedt and Zaach Smith had an extraordinary dream, a dream to revolutionise sleep. In their search for excellence, they decided to take the sleep revolution a step further. Their ultimate goal is to transform and advance individual sleeping experiences. Furthermore, they have a passion for enhancing and improving sleeping patterns of High-Performance Athletes.

Kooi Beds is not just another ordinary bed brand. It is an extraordinary and exclusive range of beds and mattresses meticulously designed for athletes. To fit the nature of our niche market, it is vital that Kooi Mattresses should also feel good. Furthermore, the bed should be visually appealing. Kooi Mattresses had to look good – yes, just like a High-Performance Athlete. Also, we strive to ensure legitimacy by only using the finest materials in our manufacturing process.

To achieve perfection, we recruited the perfect man, ex-Springbok Captain, Jannie Breedt to work alongside business owner, Zaach Smith (both men have worked closely together since 2006). Jannie’s expertise – since the year 2000 – as a mattress designer and producer tied perfectly into our – and his own – sports philosophy. Zaach Smith – Entrepreneur and E-Business owner – also boasts with all of the qualities essential to our winning mentality. Together these legendary men combined their experiences and knowledge to create the perfect Pure Foam Mattress Range.